# Muddy Roots Tennessee Festival: Squarespace 7.1 Rebuild Guide
**Source of truth:** `site/index.html` in this project.
**Live reference:** muddymockup.mybuildstudio.com (the same page is also live at muddyrootsworldwide.com/tennessee)
**Match standard:** the rebuild must match the live reference pixel for pixel and function for function. After each section, open the live reference next to your build and compare at desktop and phone widths before moving on.
**Target:** the real, live page at slug **`/tennessee`**. The Worldwide page's United States card points there. The existing `/muddyroots` page stays untouched until this page is confirmed live, then gets a 301 redirect to `/tennessee` (Part 11.4).
**Audience:** a first time Squarespace user clicking every step herself.
Every link and every line of copy below was copied character for character from `site/index.html`. Do not invent, change, shorten, or "fix" any URL or any line of copy.
---
## 1. Link Inventory
Built first, by reading every `href` in `site/index.html`.
| Label or location | Exact URL (verbatim) | Section |
|---|---|---|
| Header logo (wordmark) | `https://www.muddyroots.com/` | Global header (clicking the wordmark goes back to the Muddy Roots home, where the Worldwide page lives) |
| Header nav: Merch | `https://muddyroots.myshopify.com/` | Global header |
| Header nav: Tickets | `https://www.muddyroots.com/tickets/p/will-call-tickets` | Global header |
| Header nav: Patreon | `https://patreon.com/muddyroots` | Global header |
| Header nav: Newsletter | `https://www.muddyroots.com/contact` | Global header |
| Header nav: Roots | `https://www.muddyroots.com/worldwide` | Global header (points to the live Worldwide page) |
| Sub-nav: Lineup | `#lineup` | Festival sub-nav (jumps to Lineup section) |
| Sub-nav: Festival Schedule | `https://www.muddyroots.com/tennessee/schedule` | Festival sub-nav (opens the schedule page) |
| Sponsor: Mystic Panther Tattoo | `https://www.mysticpanthertattoo.com/` | Sponsors & Partners |
| Festival Schedule button | `https://www.muddyroots.com/tennessee/schedule` | Plan Your Weekend section, below the Hero and above the Lineup |
| Sub-nav: The Poster | `#feature-bill` | Festival sub-nav (jumps to The Poster section) |
| Sub-nav: Camping & Grounds | `#experience` | Festival sub-nav (jumps to Camping section) |
| Sub-nav: Location & Map | `#location` | Festival sub-nav (jumps to Location section) |
| Sub-nav: FAQ | `#faq` | Festival sub-nav (jumps to FAQ section) |
| Sub-nav: Other Shows | `#shows` | Festival sub-nav (jumps to Other Shows section) |
| Sub-nav: Tickets | `https://www.muddyroots.com/tickets/p/will-call-tickets` | Festival sub-nav |
| Contact: Text the Muddy Hotline | `sms:+16154376182` | Contact links |
| Contact: Street Team | `https://www.muddyroots.com/muddyrootstreetteam` | Contact links |
| Contact: Volunteer | `https://www.muddyroots.com/muddyrootsvolunteer` | Contact links |
| Contact: Vendor Booth | `https://www.muddyroots.com/muddyrootsvendors` | Contact links |
| Contact: Food Vendor | `https://www.muddyroots.com/muddyrootsfoodvendor` | Contact links |
| Contact: Join Our Staff | `https://www.muddyroots.com/muddyrootsstaff` | Contact links |
| Contact: Band Submissions | `https://www.muddyroots.com/muddyrootsbandsubmissions` | Contact links |
| Contact: Muddy Photographer | `https://www.muddyroots.com/muddyrootsphotographer` | Contact links |
| Hero button: Get Your Tickets Now! | `https://www.muddyroots.com/tickets/p/will-call-tickets` | Hero |
| Lineup button: Get Weekend Passes | `https://www.muddyroots.com/tickets/p/will-call-tickets` | Lineup |
| Sponsor link: Heart in Hand (logo) | `https://www.heartinhandcrittersrescue.com` | Location, Sponsors |
| Sponsor link: Find a Home (logo) | `https://www.findahomeintn.com` | Location, Sponsors |
| Sponsor outreach email | `mailto:milt@muddyroots.com` | Location, Sponsors |
| FAQ 01 button: Get Tickets | `https://www.muddyroots.com/tickets/p/will-call-tickets` | FAQ |
| FAQ 07 email link | `mailto:milt@muddyroots.com` | FAQ |
| Other Shows card: Sex Mex | `https://www.muddyroots.com/` | Other Shows in TN |
| Other Shows card: Profanatica | `https://hopspringstn.com` | Other Shows in TN |
| Other Shows card: CKY | `https://hopspringstn.com` | Other Shows in TN |
| Other Shows button: All Tour Dates | `https://www.muddyroots.com/` | Other Shows in TN |
| Footer: Facebook | `https://www.facebook.com/muddyrootsmusicfest/` | Global footer |
| Footer: Instagram | `https://www.instagram.com/muddyrootsmusic` | Global footer |
| Footer: YouTube | `http://www.youtube.com/@MuddyRootsMusic` | Global footer |
| Footer: TikTok | `https://www.tiktok.com/@muddyrootsmusicfestival` | Global footer |
| Footer: Privacy Policy | `https://www.muddyroots.com/privacy-policy` | Global footer |
No link is missing from the file.
---
## 2. Guardrails (read before you touch anything)
1. Only touch two pages in this project: the **Homepage** (its own guide) and this **Tennessee page** at slug **`/tennessee`**. Touch nothing else.
2. Never delete a page. Never change any other page's slug. Do not edit the existing `/muddyroots` page, it stays live until launch. Never remove an unrebuilt page from navigation.
3. Never change global **Site Styles**, site-wide **Design > Custom CSS**, or site-wide **Settings > Code Injection**. They are site wide and would restyle pages you are not rebuilding.
4. All styling for this page is page scoped, pasted into this page's own **Page Header Code Injection** (Part 8).
5. The header and footer we built are added as **page-scoped injected code** (see Part 8 and the Global Header and Footer file). They load only on this rebuilt page, never site-wide, so the pages you are not rebuilding keep their existing header and footer. On this page you also hide Squarespace's own native header and footer so ours shows. Never paste this into the site-wide Code Injection.
6. Confirm the plan is **Core or higher** first (Part 0). On Basic, injected CSS and code silently do not run.
7. Safe Mode escape: if anything looks broken, add `/safe` to the end of the `/config` URL (for example `yoursite.com/config/safe`) to load the editor with injected code disabled, then fix or remove the code.
---
## 3. Step 0: Confirm the plan is Core or higher
1. Click **Settings** in the left dashboard menu.
2. Click **Billing & Account**, then **Billing**.
3. Read the plan name. **Business**, **Commerce**, or **Core** is fine, continue.
4. If it says **Personal** or **Basic**, stop. The countdown Code Block and the brand CSS silently will not run. Ask the owner to upgrade to at least **Core** before continuing.
---
## 4. Step 1: Rehearse on a duplicate site first
1. Open your Squarespace **Dashboard** (the list of your sites).
2. Click the **three dots** by the Muddy Roots site, then **Duplicate Website**. (Or open the site, **Settings > Site Availability > Duplicate Site**.)
3. Name the copy `muddy-roots-rehearsal`.
4. Do this entire guide on the copy first.
Remember: commerce data and integrations do not copy, and you cannot copy a page from the duplicate back into the live site. The duplicate is a rehearsal only. When confident, repeat on the real site.
---
## 5. Section by section build (top to bottom)
You build the page **body** as native **Sections** and **Blocks**, plus one **Code Block** for the countdown. The global header and footer are not rebuilt (Guardrails point 5).
### 5.0 Open the Tennessee page in the editor
1. In the left menu click **Pages**.
2. Find the page with slug `/tennessee`. If it does not exist yet, click **+** in the Pages panel, choose **Blank Page**, then open **Page Settings > General** and set the **URL Slug** to `tennessee`. Then click **Edit**.
3. You will rebuild this page's content sections in order, top to bottom. Build new sections below first and remove old content only after the new content is confirmed, so you never leave the live page empty mid build.
### 5.1 Hero section (background video plus text)
The video setup itself is in Part 6. This step builds the text on top.
1. At the top of the page click **Add Section**, choose a blank layout. This is the Hero.
2. Open **Edit Section**, set the **Color Theme** to dark. The background video is added in Part 6. For now leave the background black.
3. Add a **Text** block. Paste, format as **Heading 1**:
`Muddy Roots Music Festival`
4. Add a **Text** block below it. Paste this line verbatim:
`September 4/5/6 | 115 Waterloo Rd, Cookeville, TN`
5. Add a **Text** block below it. Paste this paragraph verbatim:
`The biggest little D.I.Y. fest in Tennessee, since 2010. A place for everybody who never fit in just one scene.`
6. Leave a gap here for the **countdown**. You will drop a **Code Block** in this spot in Part 7, between the paragraph above and the button below.
7. Add a **Button** block below the countdown spot. Label it:
`Get Your Tickets Now!`
Link it to exactly:
`https://www.muddyroots.com/tickets/p/will-call-tickets`
Set **Open in New Window**. Make it a large solid (Primary) button.
8. Center all hero blocks.
### 5.2 Festival sub-nav (jump links)
The source has a small navigation strip with jump links and a Tickets button. Squarespace has no native page level sticky sub-nav with dropdowns, so build it as a simple row of links that jump to sections. Set the matching **Section IDs** as you build each section below so these jumps work.
1. Below the Hero, add a blank **Section**, dark theme. This is a thin strip.
2. Add **Button** blocks (or a single Text block with links) in one row, in this order, each linking to the target shown:
- `Lineup` links to `#lineup`
- `Festival Schedule` links to `https://www.muddyroots.com/tennessee/schedule` (the schedule page, its own guide)
- `The Poster` links to `#feature-bill`
- `Camping & Grounds` links to `#experience`
- `Location & Map` links to `#location`
- `FAQ` links to `#faq`
- `Other Shows` links to `#shows`
- `Tickets` links to `https://www.muddyroots.com/tickets/p/will-call-tickets` (Open in New Window)
3. To make a `#anchor` jump work: open each target section's **Edit Section** settings and set its **Section ID** to the matching value without the `#` (for example `lineup`, `feature-bill`, `experience`, `location`, `faq`, `shows`). If your Squarespace version does not expose a Section ID field, the page still works by scrolling, and you can note the jump links as a follow up. Do not edit the global nav to fix this.
### 5.3 Lineup section (71 image tiles)
1. Below the sub-nav add a **Section**. Open **Edit Section**, set **Section ID** to `lineup`, dark theme.
2. Add a **Text** block, paste the eyebrow line:
`71+ Bands, Three Stages`
3. Add a **Text** block, paste and format as **Heading 2**:
`2026 Lineup`
4. Add a **Gallery Section** (or a Gallery block) set to a **Grid** layout. This holds the band tiles.
5. Upload the 71 lineup images from this project's `site/assets/lineup/` folder, in the order listed below. Every tile is the exact same size and shape: 620 by 775 pixels, a 4:5 card, showing the whole announcement artwork with nothing cropped. In the gallery settings set the image aspect ratio to 4:5 (or Portrait) so each tile displays the full card edge to edge. Keep the order.
6. For each image, set its **alt text** to the band name plus ` at Muddy Roots Music Festival 2026` (for example `Circle Jerks at Muddy Roots Music Festival 2026`).
7. Lineup order (1 to 71), verbatim names:
1. Circle Jerks
2. Monolord
3. Municipal Waste
4. Shannon and the Clams
5. Frankie and the Witch Fingers
6. Son Rompe Pera
7. Mac Sabbath
8. Rickshaw Billie's Burger Patrol
9. The Monsters
10. The Builders and the Butchers
11. The Tillers
12. Bloodshot Bill
13. Bosko Baker
14. Sex Mex
15. James Hunnicutt
16. American Sharks
17. Labretta Suede and The Motel 6
18. Zander Schloss
19. Squid Pisser
20. Jason Dea West
21. Summer Newman
22. Pat and the Pissers
23. Bronco
24. Gumm
25. Johanna Rose
26. Bask
27. Deady
28. Blossomin' Bone
29. Yosemite in Black
30. Los Pistoleros
31. Jay Bird
32. Black Tarpoon
33. Meredith Moon
34. Mangy Bones
35. Wynton Existing
36. Keddies Resort
37. Psychic Death
38. American Dream Survivors
39. Shrudd
40. Pollute
41. Hobo Gadget Junk Band
42. A.P. Rodgers
43. Josh and the Dirty Rags
44. Maybels Fables
45. S.A.I.G.O.N
46. Buzzard Fight
47. Filthy Still
48. Gremlins
49. Nightfreak
50. The Hotrails
51. Belly Hole Freak
52. Total Flesh
53. Rotten Luck
54. Uncle Skunkle
55. Commander Keen
56. Runt
57. Knifey
58. Leo Crafft
59. Burning Death
60. Bootprint
61. Dead Runes
62. Ramblin Ricky Tate
63. Barcode
64. Horse Breakfast
65. Jimmy "Duck" Holmes
66. James Leg
67. Matt Pless
68. Joe Buck Yourself
69. Sarah Slade & The Slow Burn
70. Strayhound
71. Circus Flow Jam (this last tile is the circus workshop flyer, not a band; set its alt text to `Circus Flow Jam, Saturday 10am at the little tent, hosted by windup, bob and clowns`)
8. Below the gallery add a **Text** block, paste this note verbatim:
`Big names up top. Everybody else below, all the way down to the Thursday pre-party. The whole crew.`
9. Below it add a centered **Button** block. Label it:
`Get Weekend Passes`
Link to exactly:
`https://www.muddyroots.com/tickets/p/will-call-tickets`
Open in New Window.
### 5.4 The Poster section (image left, text right)
1. Below the Lineup add a **Section**. Open **Edit Section**, set **Section ID** to `feature-bill`, dark theme.
2. Add an **Image** block on the left. Upload `assets/poster.jpg`. Set alt text:
`Muddy Roots Music Festival 2026 lineup poster`
3. Beside it add a **Text** block, paste the eyebrow line:
`The Poster`
4. Add a **Text** block, format as **Heading 2**:
`71+ Bands, One Poster`
5. Add a **Text** block, paste this paragraph verbatim:
`Circle Jerks play hardcore. Monolord play doom. Mac Sabbath play fast food metal. Frankie and the Witch Fingers play psych. The Tillers play folk. We do not stick to one kind of music. We just book bands that mean it.`
6. Add a **Text** block, paste this paragraph verbatim:
`We add each band to the poster by hand and post it online, one at a time. Watch the wall fill up.`
7. Add a **Text** block, paste this pull quote verbatim:
`No genre. No filler. Just roots.`
### 5.5 Camping & Grounds section (image, then text)
1. Below it add a **Section**. Open **Edit Section**, set **Section ID** to `experience`, dark theme.
2. Add an **Image** block. Upload `assets/feat-crowd.jpg`. Set alt text:
`Crowd at Muddy Roots Music Festival`
3. Add a **Text** block, paste the eyebrow line:
`Camping & Grounds`
4. Add a **Text** block, format as **Heading 2**:
`Three Days. 127 Acres. Come As You Are.`
5. Add a **Text** block, paste this paragraph verbatim:
`Three stages play from sundown to sunup. Your weekend pass comes with free camping and free hot showers. Roll in Friday, set up camp anywhere on the ranch, and stay through Monday.`
6. Add a **Text** block, paste this paragraph verbatim:
`Bring an RV, a tent, a school bus, or a beat-up old tour bus. We do not care what you sleep in. Just be good to your neighbors and the land.`
7. Add a **Text** block, paste this pull quote verbatim:
`D.I.Y. til we die.`
### 5.6 Festival Schedule button (Plan Your Weekend)
This small centered section sits directly BELOW the Hero (under the Get Your Tickets Now button) and ABOVE the Lineup section.
1. Between the Hero and the Lineup section add a **Section**, dark theme.
2. Add a **Text** block, paste the eyebrow line:
`Plan Your Weekend`
3. Add a **Text** block, format as **Heading 2**:
`Set Times For All Stages & Events`
4. Add a **Text** block, paste this line verbatim:
`Search the full schedule, star your bands, and save it to your phone. No reception needed.`
5. Add a **Button** block, label `Festival Schedule`, link `https://www.muddyroots.com/tennessee/schedule`. Style it like the other big red buttons (the page-scoped brand CSS from Part 8 handles this).
### 5.7 Location and Sponsors section
1. Below it add a **Section**. Open **Edit Section**, set **Section ID** to `location`, dark theme.
2. Add a **Text** block, paste the eyebrow line:
`Where It Goes Down`
3. Add a **Text** block, format as **Heading 2**:
`Cookeville, Tennessee`
4. Add a **Text** block, paste this line verbatim:
`Junebug Boogie Ranch • 115 Waterloo Rd, Cookeville, TN 38506`
5. Add an **Image** block. Upload `assets/map.jpg`. Set alt text:
`Map of the Muddy Roots festival grounds at the Junebug Boogie Ranch`
6. Add a **Text** block, paste the eyebrow line:
`Sponsors & Partners`
7. Add four **Image** blocks in a row, the sponsor logos from `site/assets/sponsors/`. Set each sponsor image to Fit (not Fill) inside its block so the whole logo shows, centered, with nothing cut off at the bottom. Each logo sits on a black card except Pabst. Note: `find-a-home.png` was rebuilt as a crisp pure white version, so download it fresh from the live URL before uploading. Three of them are clickable:
- `heart-in-hand.png`, alt `Heart in Hand Critters Hollow Ranch and Rescue`, set its Clickable Link to `https://www.heartinhandcrittersrescue.com`, Open in New Window.
- `find-a-home.png`, alt `Find a Home in Tennessee`, set its Clickable Link to `https://www.findahomeintn.com`, Open in New Window.
- `mystic-panther.png`, alt `Mystic Panther Tattoo`, set its Clickable Link to `https://www.mysticpanthertattoo.com/`, Open in New Window.
- `pabst.png`, alt `Pabst Blue Ribbon`, no link. (This one sits on a white tile in the source. You can give just this image block a white background.)
8. Add a **Text** block below, paste this verbatim, and make the email a link to `mailto:milt@muddyroots.com`:
`Want your logo on the wall? Sponsor or advertise: milt@muddyroots.com`
### 5.8 FAQ section (accordion)
1. Below it add a **Section**. Open **Edit Section**, set **Section ID** to `faq`, dark theme.
2. Add a **Text** block, paste the eyebrow line:
`Good to Know`
3. Add a **Text** block, format as **Heading 2**:
`Frequently Asked`
4. Add an **Accordion** block (Squarespace 7.1 has a native Accordion block). Add seven rows. Paste each question as the row title and each answer as the row body, verbatim:
**01 Where do I buy tickets?**
`Weekend passes are $240, sold online as will call. Buy online, then pick your tickets up at the gate with your photo ID and order number. Passes include free camping and free hot showers, and you can come and go all weekend. One pass gets you every band, except one private set just for paying Patreon members, called the Keys To The Kingdom. At the gate: the full weekend is $250, Saturday and Sunday is $225, and Sunday only is $125. Kids 0-6 are free. Kids 7-17 are $50 for the weekend, sold only at the gate. The Thursday Pre-Party is your weekend ticket plus $40 at the gate. Pre-Party gates open Thursday at 2pm. Gates open Friday at 6am for everybody else.`
Under this answer add a **Button** labeled `Get Tickets` linking to exactly `https://www.muddyroots.com/tickets/p/will-call-tickets`, Open in New Window. (If the Accordion row cannot hold a button, place the button just below the accordion.)
**02 What is the camping situation?**
`We have 127 acres for you to spread out on. Park and camp just about anywhere you like, except on vendor row, at no extra charge. Bring an RV, camper, tent, U-Haul, hotrod, school bus, or a vintage 1956 country star touring bus. We do not care. But there are no hookups, and do not bring a loud generator. Be mindful of your neighbors or you may be asked to leave with no refund. There are several hotels in Cookeville and the surrounding towns.`
**03 Food and drink?**
`There are many food and drink vendors onsite, including two bars. BYOB is fine, and so is cooking and grilling out at your campsite. Pick up your mess and be safe with fire. It is all at your own risk.`
**04 How do I get there?**
`115 Waterloo Rd, Cookeville, TN 38506 is the address, but sometimes that sends you to a house across the road. Look for the Junebug Boogie Ranch. We are about 15 miles north of I-40 in Cookeville. BNA airport is about 90 miles away and Knoxville airport is about 115 miles. Greyhound goes to Cookeville. From there you may need a carpool, Uber, Lyft, or taxi.`
**05 What can't I bring?**
`No dogs, guns, knives, or bad attitudes. For clarity, you may cook with knives, but leave your Crocodile Dundee hip knife at camp. Real service dogs are welcome. This is private property. The law does not count emotional support animals as service dogs, so please leave them home. Do not push your luck, or you will get sent packing.`
**06 There is a waterfall?**
`There are actually two of them, one small and one large, both at Waterloo Falls and Events. You may walk there from the fest grounds or take the shuttle provided each day for $6 round trip. Do not park alongside the road or on the waterfall lot. The shuttle stop is near the ticket booth at the Junebug Ranch. The falls are on private property and not open to the public during the festival, just for us. Bring water shoes, the river rock can be slippery. Be careful and look out for each other.`
**07 How do I sponsor or advertise?**
`We would love to have you. Reach out to milt@muddyroots.com and the crew will get you set up with sponsorship, advertising, or a vendor booth.`
Make `milt@muddyroots.com` a link to `mailto:milt@muddyroots.com`.
### 5.9 Other Shows in TN section (three show cards)
1. Below it add a **Section**. Open **Edit Section**, set **Section ID** to `shows`, dark theme.
2. Add a **Text** block, paste the eyebrow line:
`Not the Festival`
3. Add a **Text** block, format as **Heading 2**:
`Other Shows in TN`
4. Add a **Text** block, paste this paragraph verbatim:
`These are not the festival. They are other Muddy Roots shows around Tennessee all year long. Come catch one near you.`
5. Add three **Image** blocks in a row from `site/assets/tours/`, each clickable, each with a caption below it:
- `sex-mex.jpg`, alt `Sex Mex live at Hubba Hubba Tiki Tonk, Nashville, July 18`. Clickable Link `https://www.muddyroots.com/`, Open in New Window. Caption: title `Sex Mex`, line `July 18 · Hubba Hubba Tiki Tonk, Nashville`, line `Free Show`.
- `profanatica.jpg`, alt `Profanatica at Hop Springs, Murfreesboro, August 2 2026`. Clickable Link `https://hopspringstn.com`, Open in New Window. Caption: title `Profanatica`, line `August 2, 2026 · Hop Springs, Murfreesboro`.
- `cky.jpg`, alt `CKY at Hop Springs, Murfreesboro, October 14 2026`. Clickable Link `https://hopspringstn.com`, Open in New Window. Caption: title `CKY`, line `October 14, 2026 · Hop Springs, Murfreesboro`.
6. Below the three cards add a **Button** block. Label it:
`All Tour Dates`
Link to exactly `https://www.muddyroots.com/`, Open in New Window. Make it an outline (Secondary) button.
### 5.10 Contact links (native version of the Contact Us dropdown)
The source has a Contact Us dropdown in the sub-nav. Squarespace has no native page dropdown, so place these eight links in a small native section so none are lost.
1. Below Other Shows add a **Section**, dark theme. Title it with a **Text** block, format as **Heading 2**:
`Contact and Get Involved`
2. Add **Button** blocks (or a Text block with links), each labeled and linked exactly:
- `Text the Muddy Hotline` links to `sms:+16154376182`
- `Street Team` links to `https://www.muddyroots.com/muddyrootstreetteam`
- `Volunteer` links to `https://www.muddyroots.com/muddyrootsvolunteer`
- `Vendor Booth` links to `https://www.muddyroots.com/muddyrootsvendors`
- `Food Vendor` links to `https://www.muddyroots.com/muddyrootsfoodvendor`
- `Join Our Staff` links to `https://www.muddyroots.com/muddyrootsstaff`
- `Band Submissions` links to `https://www.muddyroots.com/muddyrootsbandsubmissions`
- `Muddy Photographer` links to `https://www.muddyroots.com/muddyrootsphotographer`
Set the external links to Open in New Window.
### 5.11 Header and footer (our branded version, added in Part 8)
You do not build the header or footer as native blocks. Our sticky wordmark header and our footer (the `D.I.Y. til we die.` tag, the four social icons, the copyright, and the Privacy Policy link) are added by the injected code in Part 8, which also hides Squarespace's native header and footer on this page so you do not get doubles. Every header and footer link comes verbatim from the file.
---
## 6. Hero background video (native flow), and the mobile fallback
This page failed on mobile in version 1 because phones often will not autoplay video. Do the mobile fallback step. It is required.
### 6.1 Prepare the video file
1. Use `assets/hero-loop.mp4` from this project as the source.
2. The clip must be **40 seconds or less**, **10MB or less**, **720p**, **mp4**. The provided file is already a short loop near that size. If you re-export, keep it muted, around 720p, and trim to 40 seconds or less so Squarespace accepts it.
### 6.2 Add the background video
1. Open the **Hero** section (Part 5.1).
2. Click **Edit Section**.
3. Click **Background**.
4. Click **Video**, then **Upload** and choose `hero-loop.mp4`.
5. Squarespace plays it muted, looping, and autoplaying on desktop. It caps near 60 seconds and roughly 10MB, which the file meets.
### 6.3 Set the required mobile fallback image
1. Still in the section **Background** panel, find the **Fallback image** or **Image** field (Squarespace uses the background image as the phone fallback when video will not autoplay).
2. Upload `assets/hero-poster.jpg` as that fallback image.
3. Confirm on a phone: open the live page on a real phone, or use the editor's phone preview. The hero must show the poster image cleanly even if the video does not autoplay. Text must stay readable over it. If the text is hard to read, darken the section overlay in the section Background settings.
---
## 7. Countdown widget (this page, one Code Block)
The countdown ticker lives on the **Tennessee** page (the source file places it in the hero, not on the portal). It is the only custom code on this page besides the brand CSS. It is a single self-contained snippet, HTML plus one inline script, no external libraries.
### 7.1 Add the Code Block
1. In the **Hero** section, click into the gap you left in Part 5.1 step 6 (between the tagline paragraph and the Tickets button).
2. Click **Add Block**, choose **Code**.
3. Make sure the block's setting **Display Source** is **off** (so it renders, not shows the raw code).
4. Delete any sample text in the box and paste the snippet below exactly.
### 7.2 The snippet (paste as is)
```html
<div id="mr-countdown" aria-label="Countdown to Muddy Roots 2026" style="text-align:center;font-family:'Epilogue',system-ui,sans-serif;padding:8px 0;">
<div style="font-weight:600;text-transform:uppercase;letter-spacing:.26em;font-size:11px;color:#FD3008;margin-bottom:11px;">Gates open September 4 at the Junebug Boogie Ranch</div>
<div style="display:inline-flex;gap:24px;align-items:flex-start;justify-content:center;flex-wrap:wrap;">
<div style="display:flex;flex-direction:column;align-items:center;min-width:50px;">
<span id="mr-d" style="font-family:'Anton',Impact,sans-serif;font-size:46px;line-height:.9;color:#fff;">--</span>
<span style="font-weight:600;text-transform:uppercase;letter-spacing:.16em;font-size:10px;color:rgba(255,255,255,.5);margin-top:7px;">Days</span>
</div>
<div style="display:flex;flex-direction:column;align-items:center;min-width:50px;">
<span id="mr-h" style="font-family:'Anton',Impact,sans-serif;font-size:46px;line-height:.9;color:#fff;">--</span>
<span style="font-weight:600;text-transform:uppercase;letter-spacing:.16em;font-size:10px;color:rgba(255,255,255,.5);margin-top:7px;">Hrs</span>
</div>
<div style="display:flex;flex-direction:column;align-items:center;min-width:50px;">
<span id="mr-m" style="font-family:'Anton',Impact,sans-serif;font-size:46px;line-height:.9;color:#fff;">--</span>
<span style="font-weight:600;text-transform:uppercase;letter-spacing:.16em;font-size:10px;color:rgba(255,255,255,.5);margin-top:7px;">Min</span>
</div>
<div style="display:flex;flex-direction:column;align-items:center;min-width:50px;">
<span id="mr-s" style="font-family:'Anton',Impact,sans-serif;font-size:46px;line-height:.9;color:#fff;">--</span>
<span style="font-weight:600;text-transform:uppercase;letter-spacing:.16em;font-size:10px;color:rgba(255,255,255,.5);margin-top:7px;">Sec</span>
</div>
</div>
<div style="margin-top:13px;font-size:13px;color:rgba(255,255,255,.72);">Weekend passes are $240 and going fast. Grab yours before the gates open.</div>
</div>
<script>
(function(){
var target = new Date('2026-09-04T12:00:00-05:00').getTime();
function pad(n){ return (n < 10 ? '0' : '') + n; }
function set(id, v){ var el = document.getElementById(id); if (el) el.textContent = pad(v); }
function tick(){
var diff = target - Date.now();
if (diff < 0) diff = 0;
var s = Math.floor(diff / 1000);
set('mr-d', Math.floor(s / 86400));
set('mr-h', Math.floor((s % 86400) / 3600));
set('mr-m', Math.floor((s % 3600) / 60));
set('mr-s', s % 60);
}
tick();
setInterval(tick, 1000);
})();
</script>
```
5. Click out of the block. In the editor the code may not animate, that is normal. Save, then open the live page and confirm the numbers count down every second.
---
## 8. Page scoped code (brand CSS, plus our header and footer)
This applies Anton and Epilogue, the accent red, square corners, the black background, and the button styling to **this page only**. Paste it into this page's own **Page Header Code Injection**.
### 8.1 Find this page's unique id
1. Install the free Chrome extension **Squarespace ID Finder**.
2. Open the Tennessee page in a normal browser tab (not the editor).
3. Click the extension icon, then click the page background. It shows the page's **collection id**, like `collection-1234abcd5678ef90`. Copy it.
4. Alternative: right click the page, **Inspect**, read the `<body>` tag's `id` (it starts with `collection-`). Copy that.
### 8.2 Open the per page code panel
1. Left menu, **Pages**.
2. Hover the Tennessee page, click its **gear / Settings** icon.
3. Click **Advanced**.
4. Click into the **Page Header Code Injection** box.
### 8.3 Paste this, then replace the id
Paste the block, then replace **every** `YOURPAGEID` with the id you copied (keep the `#collection-` form, for example `#collection-1234abcd5678ef90`). Stay under 32,000 characters (this is far under).
```html
<style>
/* @import must stay on the very first line of this style block */
@import url('https://fonts.googleapis.com/css2?family=Anton&family=Epilogue:wght@400;500;600&display=swap');
/* Replace YOURPAGEID below with this page's collection id. Example: #collection-1234abcd5678ef90 */
#YOURPAGEID { background-color: #000000; }
/* Display font on all headings */
#YOURPAGEID h1,
#YOURPAGEID h2,
#YOURPAGEID h3,
#YOURPAGEID h4,
#YOURPAGEID .sqsrte-large {
font-family: 'Anton', Impact, sans-serif !important;
text-transform: uppercase;
letter-spacing: 0.5px;
font-weight: 400;
color: #FFFFFF;
}
/* Body font on text */
#YOURPAGEID,
#YOURPAGEID p,
#YOURPAGEID li,
#YOURPAGEID .sqsrte-small {
font-family: 'Epilogue', system-ui, sans-serif;
color: rgba(255,255,255,0.82);
}
/* Accent red for eyebrow label lines and links */
#YOURPAGEID a { color: #FD3008; }
/* 0px corners on every image and media frame */
#YOURPAGEID img,
#YOURPAGEID .sqs-block-image-figure,
#YOURPAGEID .sqs-image-shape-container-element {
border-radius: 0 !important;
}
/* Buttons: solid accent, square-ish corners, deep red on hover */
#YOURPAGEID .sqs-block-button-element {
background-color: #FD3008 !important;
color: #FFFFFF !important;
border-radius: 6px !important;
text-transform: uppercase;
letter-spacing: 0.08em;
font-family: 'Epilogue', sans-serif !important;
font-weight: 600;
}
#YOURPAGEID .sqs-block-button-element:hover {
background-color: #C70E20 !important;
}
</style>
```
5. Click **Save**. Open the live page and confirm fonts, black background, red accents, square corners. If nothing changed, recheck the plan (Part 0) and that you replaced `YOURPAGEID`.
### 8.4 Paste our header and footer into the same box
The brand CSS and our header and footer all live in this one Page Header Code Injection box.
1. Open the Global Header and Footer file (`SQUARESPACE-GLOBAL-HEADER.md`, or the header guide page online). Copy the whole first code block.
2. Paste it into the same Page Header Code Injection box, below the brand CSS you already pasted.
3. Set the two values near the top of the script: `WORDMARK_IMAGE_URL` to your uploaded wordmark image URL, and `ROOTS_LINK` to `https://www.muddyroots.com/worldwide` on this Tennessee page (the live Worldwide page).
4. From the same file, copy the small hide block (the one that hides `#header`, `.header`, `#footer-sections`, and so on) and paste it below, so Squarespace's native header and footer do not show as doubles on this page.
5. Click **Save**. Open the live page and confirm our sticky wordmark header is at the top and our footer is at the bottom, with no doubled Squarespace header or footer. If a Squarespace header or footer still shows, tell me your template and I will give the exact hide selector.
6. Keep the whole box under 32,000 characters. The brand CSS plus the header and footer are well under.
---
## 9. Publish this content at the `/tennessee` slug
Preview first. Pause for explicit confirmation from the owner before publishing or changing anything on the live site.
1. Click **Done**, then **Exit** the editor. Use the device preview icons to check desktop, tablet, and phone. Tap the phone preview and confirm the hero poster fallback and that the page is readable.
2. Get explicit confirmation from the owner to proceed.
3. Open **Page Settings > General** and confirm the **URL Slug** is exactly `tennessee`. The Worldwide page's United States card links to `https://www.muddyroots.com/tennessee`, so this slug must match.
4. Do not edit or delete the existing `/muddyroots` page. Once this page is confirmed live, add the 301 redirect from Part 11.4 so the old address forwards here.
5. Click **Save** to publish.
6. Open `yoursite.com/tennessee` and confirm the live page is the rebuilt one.
---
## 10. Verification checklist (this page)
- [ ] Plan is Core or higher.
- [ ] You worked on the duplicate first.
- [ ] Hero has the background video on desktop and the `hero-poster.jpg` mobile fallback. Checked on a real phone.
- [ ] Hero heading, sub line, tagline verbatim. `Get Your Tickets Now!` links to the exact tickets URL.
- [ ] Countdown Code Block counts down live. Snippet pasted exactly, Display Source off.
- [ ] Lineup gallery has 71 tiles in order (Circus Flow Jam last), all the same 4:5 size with full cards visible, each alt set, `Get Weekend Passes` to the exact tickets URL.
- [ ] The Poster, Camping & Grounds, Location, Sponsors, FAQ (7 rows), Other Shows: all copy verbatim.
- [ ] Sponsor logos: Heart in Hand links to `https://www.heartinhandcrittersrescue.com`, Find a Home to `https://www.findahomeintn.com`. Email is `mailto:milt@muddyroots.com`.
- [ ] Other Shows: Sex Mex to `https://www.muddyroots.com/`, Profanatica and CKY to `https://hopspringstn.com`, All Tour Dates to `https://www.muddyroots.com/`.
- [ ] All eight Contact links present and exact, including `sms:+16154376182`.
- [ ] No global Site Styles, site-wide Custom CSS, or site-wide Code Injection were changed.
- [ ] Our branded header shows at the top and our footer at the bottom (via the injected code), with Squarespace's native header and footer hidden on this page only. Nothing was added to site-wide settings.
- [ ] Brand CSS only in this page's Page Header Code Injection, scoped under the page id, under 32,000 characters.
- [ ] Page lives at `/tennessee`. The existing `/muddyroots` page was not touched (it gets the 301 redirect from Part 11.4 once this page is live). No other page or nav item touched.
- [ ] Part 11 done: SEO title and description set, social image uploaded, JSON-LD pasted into Page Header Code Injection, page visible to search engines, rich results test passes.
- [ ] Checked on desktop, tablet, and phone.
- [ ] Zero em dashes anywhere you typed.
---
## 11. SEO, AEO and EEAT setup (this page)
Search engines and AI answer engines read four things on this page: the page title and description, the visible copy, the image alt text, and the structured data block below. This part wires all of them.
### 11.1 SEO title and description
1. In **Pages**, hover this page, click the gear icon to open **Page Settings**, then open the **SEO** tab.
2. **SEO Title**, paste exactly:
`Muddy Roots Music Festival 2026 | Sept 4-6, Cookeville TN`
3. **SEO Description**, paste exactly:
`Muddy Roots Music Festival 2026, Sept 4-6 in Cookeville, TN. 71+ punk, country and roots bands, free camping and showers at the Junebug Boogie Ranch.`
### 11.2 Social share image
1. Still in **Page Settings**, open **Social Image** and upload `site/assets/og.jpg` (Live URL in the asset manifest). This is the card people see when the page is shared on social.
### 11.3 Structured data (paste-ready)
1. Open **Page Settings > Advanced > Page Header Code Injection**. Below the code you pasted in Part 8, paste this whole block exactly as written. Image URLs inside this block point at the live reference site and work as they are. Everything else points at muddyroots.com.
2. This block carries the Organization (who runs it), the MusicEvent (dates, address, all performers, the $240 weekend pass offer), and the FAQPage (the same seven questions as the visible accordion). The visible FAQ text and the FAQ text in this block must stay word for word identical, that is what makes AI answer engines quote it.
```
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"MusicGroup"
],
"@id": "https://www.muddyroots.com/tennessee#org",
"name": "Muddy Roots",
"url": "https://www.muddyroots.com/",
"foundingDate": "2010",
"logo": "https://muddyrootsworldwide.com/tennessee/assets/icon-512.png",
"image": "https://muddyrootsworldwide.com/tennessee/assets/og.jpg",
"email": "milt@muddyroots.com",
"description": "Independent D.I.Y. roots, punk, country and metal festival and community, since 2010.",
"sameAs": [
"https://www.facebook.com/muddyrootsmusicfest/",
"https://www.instagram.com/muddyrootsmusic",
"http://www.youtube.com/@MuddyRootsMusic",
"https://www.tiktok.com/@muddyrootsmusicfestival"
],
"alternateName": "Muddy Roots Music Festival"
},
{
"@type": "WebSite",
"@id": "https://www.muddyroots.com/tennessee#website",
"url": "https://www.muddyroots.com/tennessee",
"name": "Muddy Roots Music Festival",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.muddyroots.com/tennessee#org"
}
},
{
"@type": "WebPage",
"@id": "https://www.muddyroots.com/tennessee#webpage",
"url": "https://www.muddyroots.com/tennessee",
"name": "Muddy Roots Music Festival 2026",
"isPartOf": {
"@id": "https://www.muddyroots.com/tennessee#website"
},
"about": {
"@id": "https://www.muddyroots.com/tennessee#event"
},
"inLanguage": "en-US",
"datePublished": "2026-01-01",
"dateModified": "2026-06-30",
"primaryImageOfPage": "https://muddyrootsworldwide.com/tennessee/assets/og.jpg",
"description": "Muddy Roots Music Festival 2026, September 4-6 at the Junebug Boogie Ranch in Cookeville, Tennessee."
},
{
"@type": "MusicEvent",
"@id": "https://www.muddyroots.com/tennessee#event",
"name": "Muddy Roots Music Festival 2026",
"startDate": "2026-09-04T12:00:00-05:00",
"endDate": "2026-09-06T23:59:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"image": [
"https://muddyrootsworldwide.com/tennessee/assets/og.jpg",
"https://muddyrootsworldwide.com/tennessee/assets/og-4x3.jpg",
"https://muddyrootsworldwide.com/tennessee/assets/og-square.jpg"
],
"url": "https://www.muddyroots.com/tennessee",
"description": "Three days of punk, country, blues, metal and roots music at the Junebug Boogie Ranch in Cookeville, Tennessee. 71+ bands across three stages, with free camping and free hot showers. The biggest little D.I.Y. fest in Tennessee, since 2010.",
"organizer": {
"@id": "https://www.muddyroots.com/tennessee#org"
},
"location": {
"@type": "Place",
"name": "Junebug Boogie Ranch",
"address": {
"@type": "PostalAddress",
"streetAddress": "115 Waterloo Rd",
"addressLocality": "Cookeville",
"addressRegion": "TN",
"postalCode": "38506",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 36.1628,
"longitude": -85.5016
}
},
"offers": {
"@type": "Offer",
"name": "Weekend Pass",
"url": "https://www.muddyroots.com/tickets/p/will-call-tickets",
"price": "240",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2026-01-01T00:00:00-06:00",
"priceValidUntil": "2026-09-04"
},
"performer": [
{
"@type": "MusicGroup",
"name": "Circle Jerks"
},
{
"@type": "MusicGroup",
"name": "Monolord"
},
{
"@type": "MusicGroup",
"name": "Municipal Waste"
},
{
"@type": "MusicGroup",
"name": "Shannon and the Clams"
},
{
"@type": "MusicGroup",
"name": "Frankie and the Witch Fingers"
},
{
"@type": "MusicGroup",
"name": "Son Rompe Pera"
},
{
"@type": "MusicGroup",
"name": "Mac Sabbath"
},
{
"@type": "MusicGroup",
"name": "Rickshaw Billie's Burger Patrol"
},
{
"@type": "MusicGroup",
"name": "The Monsters"
},
{
"@type": "MusicGroup",
"name": "The Builders and the Butchers"
},
{
"@type": "MusicGroup",
"name": "The Tillers"
},
{
"@type": "MusicGroup",
"name": "Bloodshot Bill"
},
{
"@type": "MusicGroup",
"name": "Yes Ma'am"
},
{
"@type": "MusicGroup",
"name": "S.A.I.G.O.N"
},
{
"@type": "MusicGroup",
"name": "Bosko Baker"
},
{
"@type": "MusicGroup",
"name": "Sex Mex"
},
{
"@type": "MusicGroup",
"name": "James Hunnicutt"
},
{
"@type": "MusicGroup",
"name": "American Sharks"
},
{
"@type": "MusicGroup",
"name": "Labretta Suede and The Motel 6"
},
{
"@type": "MusicGroup",
"name": "Zander Schloss"
},
{
"@type": "MusicGroup",
"name": "Squid Pisser"
},
{
"@type": "MusicGroup",
"name": "Jason Dea West"
},
{
"@type": "MusicGroup",
"name": "Summer Newman"
},
{
"@type": "MusicGroup",
"name": "Pat and the Pissers"
},
{
"@type": "MusicGroup",
"name": "Bronco"
},
{
"@type": "MusicGroup",
"name": "Gumm"
},
{
"@type": "MusicGroup",
"name": "Johanna Rose"
},
{
"@type": "MusicGroup",
"name": "Bask"
},
{
"@type": "MusicGroup",
"name": "Deady"
},
{
"@type": "MusicGroup",
"name": "Blossomin' Bone"
},
{
"@type": "MusicGroup",
"name": "Yosemite in Black"
},
{
"@type": "MusicGroup",
"name": "Los Pistoleros"
},
{
"@type": "MusicGroup",
"name": "Jay Bird"
},
{
"@type": "MusicGroup",
"name": "Black Tarpoon"
},
{
"@type": "MusicGroup",
"name": "Meredith Moon"
},
{
"@type": "MusicGroup",
"name": "Mangy Bones"
},
{
"@type": "MusicGroup",
"name": "Wynton Existing"
},
{
"@type": "MusicGroup",
"name": "Keddies Resort"
},
{
"@type": "MusicGroup",
"name": "Psychic Death"
},
{
"@type": "MusicGroup",
"name": "American Dream Survivors"
},
{
"@type": "MusicGroup",
"name": "Shrudd"
},
{
"@type": "MusicGroup",
"name": "Pollute"
},
{
"@type": "MusicGroup",
"name": "Hobo Gadget Junk Band"
},
{
"@type": "MusicGroup",
"name": "A.P. Rodgers"
},
{
"@type": "MusicGroup",
"name": "Josh and the Dirty Rags"
},
{
"@type": "MusicGroup",
"name": "Maybels Fables"
},
{
"@type": "MusicGroup",
"name": "Buzzard Fight"
},
{
"@type": "MusicGroup",
"name": "Filthy Still"
},
{
"@type": "MusicGroup",
"name": "Gremlins"
},
{
"@type": "MusicGroup",
"name": "Nightfreak"
},
{
"@type": "MusicGroup",
"name": "The Hotrails"
},
{
"@type": "MusicGroup",
"name": "Belly Hole Freak"
},
{
"@type": "MusicGroup",
"name": "Total Flesh"
},
{
"@type": "MusicGroup",
"name": "Rotten Luck"
},
{
"@type": "MusicGroup",
"name": "Uncle Skunkle"
},
{
"@type": "MusicGroup",
"name": "Commander Keen"
},
{
"@type": "MusicGroup",
"name": "Runt"
},
{
"@type": "MusicGroup",
"name": "Knifey"
},
{
"@type": "MusicGroup",
"name": "Leo Crafft"
},
{
"@type": "MusicGroup",
"name": "Burning Death"
},
{
"@type": "MusicGroup",
"name": "Bootprint"
},
{
"@type": "MusicGroup",
"name": "Dead Runes"
},
{
"@type": "MusicGroup",
"name": "Ramblin Ricky Tate"
},
{
"@type": "MusicGroup",
"name": "Barcode"
},
{
"@type": "MusicGroup",
"name": "Horse Breakfast"
},
{
"@type": "MusicGroup",
"name": "Jimmy \"Duck\" Holmes"
},
{
"@type": "MusicGroup",
"name": "James Leg"
},
{
"@type": "MusicGroup",
"name": "Matt Pless"
},
{
"@type": "MusicGroup",
"name": "Joe Buck Yourself"
},
{
"@type": "MusicGroup",
"name": "Sarah Slade & The Slow Burn"
},
{
"@type": "MusicGroup",
"name": "Strayhound"
}
],
"genre": [
"Punk",
"Country",
"Blues",
"Metal",
"Roots"
]
},
{
"@type": "FAQPage",
"@id": "https://www.muddyroots.com/tennessee#faq",
"mainEntity": [
{
"@type": "Question",
"name": "Where do I buy tickets?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Weekend passes are $240, sold online as will call. Buy online, then pick your tickets up at the gate with your photo ID and order number. Passes include free camping and free hot showers, and you can come and go all weekend. One pass gets you every band, except one private set just for paying Patreon members, called the Keys To The Kingdom. At the gate: the full weekend is $250, Saturday and Sunday is $225, and Sunday only is $125. Kids 0-6 are free. Kids 7-17 are $50 for the weekend, sold only at the gate. The Thursday Pre-Party is your weekend ticket plus $40 at the gate. Pre-Party gates open Thursday at 2pm. Gates open Friday at 6am for everybody else."
}
},
{
"@type": "Question",
"name": "What is the camping situation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We have 127 acres for you to spread out on. Park and camp just about anywhere you like, except on vendor row, at no extra charge. Bring an RV, camper, tent, U-Haul, hotrod, school bus, or a vintage 1956 country star touring bus. We do not care. But there are no hookups, and do not bring a loud generator. Be mindful of your neighbors or you may be asked to leave with no refund. There are several hotels in Cookeville and the surrounding towns."
}
},
{
"@type": "Question",
"name": "Food and drink?",
"acceptedAnswer": {
"@type": "Answer",
"text": "There are many food and drink vendors onsite, including two bars. BYOB is fine, and so is cooking and grilling out at your campsite. Pick up your mess and be safe with fire. It is all at your own risk."
}
},
{
"@type": "Question",
"name": "How do I get there?",
"acceptedAnswer": {
"@type": "Answer",
"text": "115 Waterloo Rd, Cookeville, TN 38506 is the address, but sometimes that sends you to a house across the road. Look for the Junebug Boogie Ranch. We are about 15 miles north of I-40 in Cookeville. BNA airport is about 90 miles away and Knoxville airport is about 115 miles. Greyhound goes to Cookeville. From there you may need a carpool, Uber, Lyft, or taxi."
}
},
{
"@type": "Question",
"name": "What can't I bring?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No dogs, guns, knives, or bad attitudes. For clarity, you may cook with knives, but leave your Crocodile Dundee hip knife at camp. Real service dogs are welcome. This is private property. The law does not count emotional support animals as service dogs, so please leave them home. Do not push your luck, or you will get sent packing."
}
},
{
"@type": "Question",
"name": "There is a waterfall?",
"acceptedAnswer": {
"@type": "Answer",
"text": "There are actually two of them, one small and one large, both at Waterloo Falls and Events. You may walk there from the fest grounds or take the shuttle provided each day for $6 round trip. Do not park alongside the road or on the waterfall lot. The shuttle stop is near the ticket booth at the Junebug Ranch. The falls are on private property and not open to the public during the festival, just for us. Bring water shoes, the river rock can be slippery. Be careful and look out for each other."
}
},
{
"@type": "Question",
"name": "How do I sponsor or advertise?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We would love to have you. Reach out to milt@muddyroots.com and the crew will get you set up with sponsorship, advertising, or a vendor booth."
}
}
]
}
]
}
</script>
```
### 11.4 The old address forwards here (once this page is live)
1. Once this page is live and confirmed, open **Settings > Developer Tools > URL Mappings** (on some plans it is **Settings > Advanced > URL Mappings**).
2. Add this line, then save:
`/muddyroots -> /tennessee 301`
3. This forwards the old page address and its search ranking to the new page. Do this only after the new page is live and confirmed.
### 11.5 Search visibility
1. This is a real, live page, so **Hide this page from search engine results** in **Page Settings > SEO** must be UNCHECKED. Check it only while a page is half built, and uncheck it the moment the page is done.
2. One thing at a time: while both this page and muddyrootsworldwide.com/tennessee are live with the same content, search engines see duplicates. The structured data and canonical here point at muddyroots.com, so this page is the one that should win, but tell the site owner so the reference copy can be retired or pointed here when they are ready.
### 11.6 EEAT trust signals (already built, do not remove)
These pieces of the page are trust signals that search and answer engines read. Keep them:
- The Privacy Policy link in the injected footer.
- The visible contact email `milt@muddyroots.com` in the Sponsors line and the FAQ.
- The full venue address `Junebug Boogie Ranch • 115 Waterloo Rd, Cookeville, TN 38506` in the Location section.
- The four social links in the injected footer.
- The `since 2010` history line in the page copy.
- Real alt text on every image, set in Parts 5 and 6.
### 11.7 Verify
1. Publish, then search the web for `Rich Results Test`, open Google's tool, and paste `https://www.muddyroots.com/tennessee`.
2. Confirm it detects **Event** (MusicEvent) and **FAQ** (FAQPage) with no errors.
3. Share the page URL in a private chat to yourself (Slack, iMessage, or Facebook) and confirm the share card shows the title and the social image.